Field Memos

Field Memos for founders of healthcare SaaS, AI, and RCM services companies navigating the valley of death between $1M and $5M. Published when there's something worth saying.

Latest

Field Memo: Why Every Software and Services Vendor You Work With Is Suddenly Talking About AI

Mar 1, 2026

AI Is Creating Vendor Repositioning Mania

Field Memo: Marketing Can Open the Door. Sales Still Has to Close It.

Feb 28, 2026

Sales Is Execution. Marketing Is Influence.

Field Memo: Same Judgment. Different Language

Feb 9, 2026

Same Judgment. Different Language.

Field Memo: AI Doesn't Make You an Expert

Jan 30, 2026

Real B2B software & services selling isn’t AI generated. It’s lived.

Holding It Together

Jan 29, 2026

A field guide to judgment and decision-making in complex B2B software and services