Private advisor to B2B software and services founders. Decades of experience building teams, navigating growth, and surviving mistakes that cost something. Perspective for when decisions get heavy.
Mar 1, 2026
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4 min read
AI Is Creating Vendor Repositioning Mania
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Sales Is Execution. Marketing Is Influence.
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Same Judgment. Different Language.
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Real B2B software & services selling isn’t AI generated. It’s lived.
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A field guide to judgment and decision-making in complex B2B software and services
